L.I.I.A.R Analysis - Vibe Magazine

L - Media Language. The media language in this magazine is represented by the image and the way the text is used. There is usage of bold colours used in the masthead. The way the picture is taken and  positioned on the front cover of the magazine gives a hip-hop/urban image to the magazine. They have took the picture so that he is center straight and looking straight into the camera or essentially the reader.

I - Ideology. The ideology is aimed at the genre of the magazine. The genre of this magazine is hip-hop to urban and on the front cover of this magazine it gives a hip-hop flow to the front cover. There is a lot of reds and blacks mixed together these are good colour's to use because they stand out and will attract the readers eye.

I - Institution. Vibe magazine is Partenered with Intermedia which is a private equity investment firm focused on leveraged buyout and growth capital investments in the media sector.

 A - Audience. The audience for vibe music magazine is 55% Male and 45% Female. These are usually aged 18-34 with a median age of 30. The Vibe audience is comprised of trendsetting individuals passionate about music, entertainment, fashion and pop-culture.

R - Representation. Vibe magazine is represented by the colour's that they use and the position of the image they have used this represents a strong, individual and confident magazine. The way that Eminem is posed with his arms crossed gives across a strong, positive and confident look to the magazine and the fact that he is covered in tattoo's is stereotypical to hip-hop/rap artists.